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  • What search terms do your target audience use when conducting research on problem-solving solutions and products?
  • Which online platforms or websites do they use to discuss and compare your products with your competitors’? How is your online brand image?
  • What kind of contents can attract your target audience? What are their top concerns for your products?
  • How do you perform against your competitors in terms of website traffic, online brand image and online market share?
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